Introduction to GDT Curriculum
Alibaba GDT Curriculum consists of two academic programs: Digital Transformation and Digital Entrepreneurship. Based on three types of insight, the programs are distilled from the integration of the business experiences from Alibaba, businesses within its ecosystem and cutting-edge research from global research institutes and think tanks, including Alibaba Research Institute (AliResearch) and Luohan Academy.
Conceptual Insight:
Digital Business Methods and Concepts
Conceptual insights cover the continuous advancement of theories, concepts and methodologies developed, and used by entrepreneurs and businesses across the digital economy.
Experiential Insight:
Cross-Border eCommerce Business Simulation
More than twenty years of professional experience in cross-border eCommerce management is translated into experiential insights offered through a comprehensive cross-border eCommerce simulation platform experience.
Commercial Insight:
Contemporary Case Studies
Commercial insights based on real-life contemporary case studies of entrepreneurs, the experiences of Alibaba and its ecosystem partners as well as other digital businesses across the globe.
Digital Transformation Program
Digital Transformation Program provides a comprehensive interpretation of digital economy and thorough analysis on digital transformation in different industries, mainly focusing on developing digital economy mindsets of customer-centricity, altruism, inclusiveness, ecosystem, adaption to change, and data-driven, to enable global digital talents to access insights, skills and opportunities within the current and future digital era.
Topic 1:
Embrace the Digital Economy
Curriculum overview
Topic 2:
Features of the Digital Economy
Topic 3:
Business Paradigm Shift
Topic 4:
Changing Nature of Work
Topic 5:
Transformation of an Industry – New Retail
Topic 6:
Transformation of an Industry – Smart Logistics
Topic 7:
Transformation of an Industry – New Finance
Topic 8:
Transformation of an Industry – Smart Manufacturing
Digital Entrepreneurship Program
Digital Entrepreneurship Program aims to foster digital practitioner capabilities of business acumen, holistic view of business, mission-driven mindset, resources integration, trial-and- error, digital marketing, data analysis, and ability to raise funds and pitch to investment, through project-based learning methodology and business simulation experience.
Topic 1:
Holistic View of Business
Topic 2:
Human-Centric Product & Service Development Process
Topic 3:
Mission-Driven Entrepreneurship
Topic 4:
Digital Marketing
Topic 5:
Pitching and Raising Early Stage Investment for Digital Business
Alibaba GDT Cross-Border eCommerce Simulation Platform
The GDT Cross-Border eCommerce Simulation Platform enables students to directly apply the theories, concepts and methodologies learnt from GDT programs in a simulated business environment and practice business strategy and key decision-making processes.
Academic Resources
GDT program equips member institutions with up-to-date educational material including academic framework, pre-prepared PowerPoints, case studies, case videos, leading industry research reports, curated reading materials, and the GDT Cross-Border eCommerce Simulation Platform.
